l-r: Iain Finlayson, Jennifer Blease-Williams and Anita Frost
From shopping malls to ecommerce, in-store wi-fi to natural shampoo, Logan Paul to Green Bean, retail innovation was the subject of Insider’s latest Spark event.
Nick Richardson, founder of the Insights Family harvests data that retailers can use to make smart decisions. A famous example he gave was when the company surveyed consumers of Prime the energy drink that has become iconic in the younger generation through its launch by Instagram influencers Logan Paul and KSI.
He found that the most popular shop among those customers was JD Sports – the message being that Prime would sell well in JD and was just one example of how such market research can work.
Muktar Mahama of the Very Group talked about how the brand is utilising augmented reality to improve the customer experience.
l-r: Phillipa Dempster, Holly Donohue, Andrea Avramescu and Anna Graham
Anna Graham at Castore talked about how the brand was working with top athletes like Andy Murray on collaborations and how this makes a difference on the high street.
Cheshire Oaks boss Kenny Murray and Liverpool One estate director Iain Finlayson also joined the panel discussing how retail is facing up to environmental challenges.
Other speakers included Jennifer Blease-Williams of Faith in Nature; Anita Frost the inventor of the kids character Green Bean, and retail experts Stephanie Betts of Aon and Philippa Dempster of Freeths.
Click here to watch the event, which was sponsored by Aon, Freeths, Media City and IN 4 Group.
Melissa Brannlund is the features writer and editor, for author Anita Frost.
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