Category: Inspiration

Inspiring children through storytelling, sustainability and community

3/6/2026

City News, fresh in for International Women’s Day from The University of Salford and the Centre for Sustainable Innovation (CSI)

The partnership, led by founder Anita Frost with the CSI began last year during a period of ebb and flow for the creative and SME communities. Since then, our journey has included a variety of consultations, innovation labs, and collaborative projects.

In celebration of International Women’s Day, Centre for Sustainable Innovation (CSI) sit down with multi-award-winning author and entrepreneur Anita Frost, founder of Green Bean Studios®, who developed the children’s edutainment brand on a foundation of sustainability. The brand’s core mission is to boost early years and child development through play, fun learning, and outdoor activities.

Centre for Sustainable Innovation (CSI) asked Anita about her journey, purpose, and explore the impact that taking part in CSI’s programmes has made on her business.

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Check out the Centre for Sustainable Innovation (CSI)collaborative space, which supports the business community in adopting sustainable solutions, embedding change management culture, and utilising digital technologies to innovate and prosper.

They bridge the gap between industry, academia and policymakers. If your business is embarking on a project relating to sustainability, looking to trial or adopt new digital technologies, or seeking to make fundamental organisational changes – they can help.

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True North x Change Makers: Northern Star — Anita Frost

2/26/2026

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Children have more content available to them than any previous generation.

Streaming platforms serve up an endless queue of the next thing to watch, apps compete for every spare second of attention and somewhere in the middle of all of it, something valuable is getting lost.

Childhood should be full of play, adventure and discovery — but for many kids today, that’s becoming harder to find. Anita Frost, Founder of Green Bean Studios, is working to bring that back for under‑fives using storytelling, eco‑friendly products and innovation to create meaningful social impact at a time when it’s increasingly challenging.

True North x Change Makers: Northern Star -- Anita Frost

True North recently partnered with the Change Makers podcast for a special series featuring a number of the network’s Northern Stars. These inspiring business leaders are driving impact in their communities, nurturing skills for the future and driving bold ideas that make the difference.

Anita joined the podcast to share the story of Green Bean Studios, her journey during the pandemic and why backing children’s IP is really about investing in the future workforce.

Creating joyous ‘edutainment’ for early years
Green Bean is our main IP character and we help children to play, learn go on fun adventures, really setting the tone for under-fives. We know the power of characters like Peppa Pig and Bluey — they create a lot of joy for families. Times have changed, however, and kids face new challenges with technology. Green Bean helps children to explore, learn and be curious in a way that’s both fun and meaningful.

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Our business is a 360-degree world — books, eco-friendly toys, games, TV content and licensing — all created to build a brand that supports children and families while being commercially sustainable.

Subscribe to Change Makers Podcast

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Green Bean Studios®: Inspiring Children's Entertainment with Purpose

12/10/2025

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Anita Frost is the founder of Green Bean Studios®, where we create precious moments through fun adventures and inspiring children’s entertainment. Our IP brand empowers children and families globally to discover, nurture, and enjoy the world around them through retail, music, TV, film, and immersive events/attractions.

Our Core Values
At the heart of everything we do are three core pillars: Community, Earth, and Kids. We are dedicated to supporting children to play, learn, go on fun adventures and nurture the world around us.

Driving the Creative Economy
Our business significantly supports the UK economy and export market. The creative sector, to which we belong, contributes £111.7bn GVA to the UK economy, surpassing the combined value of the automotive, aerospace, life sciences, and oil and gas industries. UK Creative Industries export £35.6bn annually and are growing at three times the national average, employing over 2 million UK-wide. We have a robust, forecasted strategy to scale our business with inclusive innovations across multi-revenue streams, including franchising, licensing merchandise, and further ECO products. Post-investment, we will scale to generate employment and create R&D opportunities for universities, which will benefit families.

Green Bean Studios®: Inspiring Children's Entertainment with Purpose Image

Retail & Product Development
Founded on over 20 years of child development expertise, we have created a range of ECO toys, books, and games designed to support children as they play, learn, and discover. Our products align with the Early Years Foundation Stage Statutory Framework, ensuring children receive the best start in life. In addition to a huge and loyal fanbase in the UK, our retail lines are successfully breaking into global markets, with sales across the USA, Canada, and Europe.

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The Christmas Author Anita Frost

12/4/2025

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We are thrilled to introduce you to "Green Bean's Christmas," a delightful new children's book by Anita Frost, perfect for the upcoming festive season.

This beautifully designed board book is aimed at young readers and follows the lovable character Green Bean on a magical wintry journey to find their house. The adventure is not only engaging but also incorporates educational elements, encouraging counting and problem-solving as Green Bean encounters a mysterious, large red sack.

Key features that make this book stand out include:

- Interactive Format: It's an interactive board book, designed for little hands, featuring charming lifting flaps that reveal surprises on each page.
- Special Touches: The book includes a lovely red ribbon tie, adding to its appeal as a special gift.
- Page Count: With 36 vibrant pages, it offers plenty to explore and discover.
- Availability: "Green Bean's Christmas" is readily available at popular retailers like Waterstones and can also be purchased directly from the Green Bean Collection website.

We believe "Green Bean's Christmas" would be a wonderful and cherished addition to your collection, bringing joy and a heartwarming story to children this holiday season.

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