Manchester Brand Expands It's ReachAnita Frost and the team from new partnerships in the heart of Manchester City CentreGreen Bean Collection is now stocked at Manchester Museum HOORAY! This new partnership with Manchester Museum is more than a stock listing, as a brand our three core pillars are Earth, Community, and Kids, and this new partnership allows us to stretch our reach connecting parents and children through precious moments. Our leading mascot and IP character Green Bean is a household friend to many children around the UK and beyond. As a multi-award-winning author and child development expert, our IP innovations are specially designed for existing fans and little ones to pause screens and re-connect to the love of play, learning and going on fun adventures in the natural world. Green Bean & Friends teaches children key skills, prepares them for school and plays a key role in shaping our future workforce. Over the last few years, we have worked with some super-talented people who have joined our team to support the brand's growth.
Come along and see Green Bean at Manchester Museum they have just opened the Wild Exhibition which was featured on BBC Breakfast yesterday. Keep an eye out for more news on this exciting partnership 📢 🚨 🗞 Latest Press Release
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Build a Strong Brand & Nurture Customer LoyaltyConnection over ConsumerismAs consumers, we are so bombarded by marketing, with pushy sales adverts or special offers, that it can often have the opposite effect and turn us off to brands. For businesses, getting the balance right between brand awareness and promoting products can be tricky. To create a brand that customers genuinely love and, more importantly, keep coming back to, retailers need to be smart. Building a credible brand that inspires customer loyalty requires more than pushing products – here’s some useful ways to engage with customers and build a resilient brand. 1. Nurture meaningful engagements Every interaction with your customers contributes to your brand image, and consistency in how you communicate with customers is crucial. Whether it’s on your social media pages, email newsletters, website, printed materials, or customer services, having a clear voice and style helps build a strong brand that reassures customers. Be vigilant for opportunities to make meaningful connections with your customers. If people are talking about your brand or products on social media – whether it’s positive or negative – take the time to respond to what they’re saying. In doing so, you help to nurture customer loyalty by listening and responding to people’s needs, and also may gain valuable insights into areas for improvement to help your business thrive. 2. Be transparent and accountable If you’ve had negative feedback or a bad review online, you may feel like sweeping it under the carpet and ignoring it. But when customers have had a poor experience of a brand or their products, transparency is often best. Customers appreciate being treated with respect and feeling like their problems are valid. Holding your hands up and being accountable when things didn’t go right or didn’t meet expected standards can help customers to respect your brand and show that you value them more than simply making a profit. Being proactive and tackling problems head-on by genuinely listening to what your customers have to say will help ensure customers come back to your brand again. Be sure to celebrate your business successes too and share any good news and events with your customers! 3. Giving back Corporate giants have come under fire over recent years for putting profit before people. Consumers are becoming more savvy when choosing which brands to support, with sustainability, ethical trading, and social responsibility being important factors. Many businesses are already on the ball when it comes to these issues, but with the festive season being a hugely consumer driven and often wasteful period, giving back to others whilst protecting the environment is even more important during this time. Consider ways in which your business can give back to communities, and operate in more planet-friendly ways. This could be arranging or participating in free community events to engage with customers, or reviewing your production and packaging methods to become more environmentally friendly. There are plenty of opportunities to get involved with charity events or campaigns. Get your employees involved in a charity activity and generate some engagement with customers via your social media channels, or run a marketing campaign to donate a percentage of each sale on a product to a chosen charity. 4. Give your business a face and a voice Seeing the people behind a brand makes it easier for customers to connect with you. Use your social media channels and website to show the human side of your brand with sneak peeks behind the scenes, meet the team features, and celebrating company milestones or events which help people relate to your business. Promoting your products and generating sales is important and necessary for any business, but by focusing on nurturing meaningful connections with your customers, you will be able to build a strong and credible brand that customers come back to time and time again! Look out for Melissa's latest articles on Anita Frost's author website, where she'll talk about topics including business and publishing, author news and events, and giving back to communities. You can find her in-depth monthly feature on the News & Media page of the Green Bean Collection website, discussing children's books and reading, early years education, living a greener lifestyle and all things Green Bean!
With over 20 years of child development experience and a true passion for helping children reach their full potential, I'm so excited to have a new book ready to be released in just a few weeks! The next book in my series of collectable children’s stories is Green Bean’s Garden, a fun and interactive board book taking children on a journey to explore the garden with their favourite characters from the Green Bean Collection. Seeing children learn and develop confidently through reading and playing makes my role so rewarding as an author and entrepreneur. Working hard with the talented team at Green Bean Studios, we’ve carefully designed this new book to get children excited about reading books and help them understand the world around them. Young children are the workforce of the future and as a business leader and mother I understand the importance of investing in our children’s education whilst supporting their mental and physical health. Doing so from an early age not only benefits children, but benefits society as a whole, bringing up the next generation to be confident and competent which will boost the economy and ensure these individuals thrive. Reading for pleasure is a very important factor for enabling children to succeed in the stepping stones from nursery, to school, further education and then into work, and this new book is one more tool out of many from Green Bean Studios that is helping more children to love reading and giving them the best chances to reach their full potential. Find out more about our new book and pre-order your copy now for £14.99 (RRP £14.99 all pre-orders come with FREE Green Bean & Friends magazine, which includes stickers, crafts and much more.) Press Release Multi-award winning children’s author launches new book in bid to spark love of reading in youngest generation - Business Mondays
Learn with Green Bean™! A British animated fun learning entertainment preschool brand aimed at two to five-year-olds. Who is Green Bean? Green Bean is a fictional character from the Green Bean Collection, a series of collectable children’s books, toys, music and entertainment productions created by author Anita Frost. Green Bean is a household friend for children from birth, to preschool, to primary school age. Green Bean teaches learning through play, supporting social and emotional development, and promoting healthy and sustainable living. Green Bean lives in the beautiful lands of Adventure Dales with five unique friends who love learning and playing together. Anita Frost is a multi award-winning author, entrepreneur and the founder of Green Bean Studios®. With an extensive professional background in both child development and business, recognised as an industry leader for innovating eco-toys, designing sound media content and fun learning books. Anita, along with a talented team of professionals, have come together to build a global children's IP entertainment brand which creates precious moments for children and families through retail, animated TV productions and music. As a business woman eager to address some of society’s most important issues, including children’s mental health, the ecological crisis and childhood obesity, Anita wanted to get to the heart of the issue, and began researching the key contributing factors; children are spending less time outdoors, and this is showing a result in an increasing range of behavioural and attainment challenges in children. Green Bean Studios is a global children's IP entertainment brand based in Manchester, UK its first revenue stream was, the Green Bean Collection®, which is a multi-award-winning range of children’s books and ECO toys. The fast growing children’s IP entertainment brand's core pillars are earth, kids and community promoting sustainability, the brand leads forward ways for children to play, learn and go on fun outdoor adventures.
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EditorMelissa Brannlund is the features writer and editor, for author Anita Frost.
www.anitafrost.com Look out for latest articles on Anita Frost's author website, where we talk about topics including: Business, TV, Music, Media, Publishing and Child development, along with author news and events, and giving back to communities. To book Anita Frost for your event call 0161 549 9070 or book online
Words by Melissa Brannlund: [email protected] For press enquiries please contact: Sara Donnelly [email protected] Categories
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