​Green Bean™ is one cool character. Green Bean™ loves to be outside and is passionate about taking care of the environment. Independently he is a sweet little plush toy with dangly arms and legs your little one will never want to let go of. ​

Recommended by Dr Gummer’s Good Play Guide
​Testers liked the quality and material of the toy and the size of the​ bean
meaning it was easily held by even the smallest of little ones. ​

In 2024, the brand premiered an official trailer for its new animated preschool TV series with an eco-conscious focus. The 2D animation stars leading character Green Bean and five unique friends who love to play, learn, and go on fun outdoor adventures together.

Green Bean Studios was also pleased to share that their brand achieved another key milestone in 2024 within their retail arm. They successfully launched two more retail ECO developments: Beckett’s Hive, a two-piece soft toy set, and Green Bean’s Garden, a multi-sensory board book.
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These launches strongly align with their brand’s mission to increase reading for pleasure and develop wholesome, fun, and educational children’s toys.

The programme was guest edited by Baroness Floella Benjamin and one of the key issues discussed was how more children are shifting from watching traditional TV from public service broadcasters, to unregulated streaming services such as YouTube and TikTok.
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Speaking on the show, Bella Monkom of media research company Enders Analysis shared stats from Ofcom’s report showing that less than half of people aged 16–24 years old watched traditional (live and catch up) TV each week. The drop off for children aged 4–15 years old is similarly rapid.

In 2018, more than 80% of kids that age were watching traditional TV. By 2023, this dropped to just 55%.

Bella said: “The biggest challenge is underinvestment in the children’s TV industry at the moment. Spend from public broadcasters has been falling year on year to £74 million in 2023, down from £104 million in 2019 in real terms, and that’s led to a declining number of programmes being broadcast each year too.

Ofcom figures show that the volume of first run UK originated children’s programming on these PSP [public service provider] channels dropped to its lowest level in 2023 at just 467 hours, down from 640 in 2019, down from the thousands in 2006-7, and this is really significant.”

On the subject of how children’s viewing habits are changing and what is attracting their attention, Bella shared that children are watching much less traditionally broadcast TV content, which has declined by 70% in the past decade – almost 50% of that being in the last 5 years alone.
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Viewing time is now going to more modern streaming services such as Netflix and Disney+. But a greater worry is that more than half of their time is going to TikTok and YouTube – which both rank higher than the BBC in terms of time spent viewing.

There are safety concerns due to these platforms being unregulated and growing concerns over the quality of content that children could be exposed to on them.