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The Education Secretary is urging parents to prioritise reading to their children daily as a part of the "Plan for Change." This initiative aims to reverse the decline in reading for pleasure and provide children with the best possible start in life. In a collaborative effort, the Department for Education and the National Literacy Trust are launching a National Year of Reading, commencing in January 2026. This campaign seeks to ignite a "reading revolution" by engaging parents, schools, libraries, businesses, and literacy experts. The goal is to cultivate a love for reading in children and young people, ensuring every child has a strong foundation for life.  The National Year of Reading 2026 will engage new audiences, encourage reading for pleasure, and fundamentally transform the nation's reading culture.
The National Literacy Trust welcomes support for this initiative. To express interest in partnering or contributing, please complete the Expression of Interest form at https://www.nationalyearofreading.org.uk/. Anita Frost Founder of Green Bean Studios comments on recent announcement: We are thrilled to see the growing recognition among national leaders that significant change is needed in the realm of children's play, learning, and outdoor engagement. It is encouraging to witness plans being set in motion for collective implementation by charities, workplace leaders, businesses, and political influencers. Anita Frost highlights that while sector professionals have observed a sharp decline in children's outdoor activities and learning experiences since before the pandemic, the crucial element remains how we effectively make a positive impact. Despite an annual allocation of £17 billion in taxpayer money to this area, we are currently experiencing a decline. With over 20 years of experience in both child development and business, Anita Frost is a multi-award-winning industry leader. She is recognised for her innovative eco-toys, engaging sound media content, and fun learning books, all designed to improve children's school readiness. We are eager to explore how we can further contribute to making a positive impact in this vital area. We encourage professional decision-makers to reach out to us as these discussions continue. Shop YouTube Green Bean Studios
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Advocacy for UK Children and Young People in Media The Parliamentary Select Committee for Culture Media and Sport has launched a long-awaited Inquiry into children’s television and video content. This comprehensive inquiry will examine content creation, distribution, algorithmic promotion to children, revenue distribution, and the overall impact on audiences, society, and the children’s media industry. This inquiry is a direct result of the Children’s Media Foundation's (CMF) persistent campaigning, which began during the debates on the Media Bill. CMF advocated for an investigation into the state of children's media in the UK and subsequently proposed this Inquiry to the Select Committee. A call for evidence is currently open for submissions until September 4, 2025. Dame Caroline Dinenage MP, Chair of the CMS Committee, has commended CMF for their efforts in advancing these crucial discussions.
Anita Frost Founder of Green Bean Studios comments on recent announcement:
Anita Frost highlights that while sector professionals have observed a sharp decline in children's outdoor activities and learning experiences since before the pandemic, the crucial element remains how we effectively make a positive impact. Despite an annual allocation of £17 billion in taxpayer money to this area, we are currently experiencing a decline. With over 20 years of experience in both child development and business, Anita Frost is a multi-award-winning industry leader. She is recognised for her innovative eco-toys, engaging sound media content, and fun learning books, all designed to improve children's school readiness. We are eager to explore how we can further contribute to making a positive impact in this vital area. We encourage professional decision-makers to reach out to us as these discussions continue. Shop YouTube Green Bean Studios We're thrilled to share how Green Bean Books is supporting young readers across the UK and USA!  Written by Anita Frost and published by Green Bean Studios®, our books embody our core values of sustainable living, environmental nurturing, and encouraging children to play, learn, and embark on exciting adventures.  We're excited to share insights into the mission and impact of Green Bean Studios, particularly through our Precious Moments Ambassadors campaign. Our core mission is to create precious moments for children and parents to share through fun adventures. We bring this mission to life through various initiatives, including our collectable educational books, the Green Bean Collection, and a range of eco-friendly toys, games, children's entertainment, and music productions. We are dedicated to helping the next generation of children thrive.  The Precious Moments Ambassadors campaign was created to foster collaboration with parents, grandparents, and early years educational professionals. Through these partnerships, we aim to support children in learning, playing, and developing confidently. We've seen first hand the significant difference Green Bean & Friends has made over the years, impacting children and families across the UK. From our engaging in-person community events, Storytimes, and VIP screenings, to our collectible range of books and ECO toys founded on the Early Years Foundation Stage (EYFS) Statutory Framework, we are committed to providing early years children with the essential tools they need in today's world.  Grandparents play a vital role in supporting the next generation, offering a unique blend of emotional, practical, and financial support. They can be caregivers, teachers, mentors, and a source of unconditional love, fostering a sense of stability and security for their grandchildren. Their involvement can also help mitigate the negative impacts of challenging family situations.
Over the years, we have seen many Grandparents invest in the Green Bean Collection for their homes. We have a generation of Grandparents who understand the importance of play, fun learning, and outdoor adventures. The collection is an easy go-to that children return to again and again, suitable from birth through their early years, supporting a child's school readiness. |
Editor
Melissa Brannlund is the features writer and editor, for author Anita Frost.
www.anitafrost.com Look out for latest articles on Anita Frost's author website, where we talk about topics including: Business, TV, Music, Media, Publishing and Child development, along with author news and events, and giving back to communities. To book Anita Frost for your event call 0161 524 3778 or book online
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All Rights Reserved, ®Green Bean Studios, ®Green Bean Collection, ®Green Bean & Friends,
Registered No's: 12235929 - 12919046 VAT: 445 4542 90