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Anita Frost, known for her Green Bean Children's Book Series

5/20/2026

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Observing Significant Trends in Book Publishing, Particularly for Children

In 2026, we are observing significant trends in book publishing, particularly for children, spanning picture books to longer stories. We also explore the work of children's author and entrepreneur, Anita Frost, known for her Green Bean book series aimed at babies and preschoolers. Her work extends to adventure storytelling through children's magazines, some of which include free gifts like seeds and stickers, promoting an adventurous learning experience that connects reading with the outdoors.

Over the years, the children's book market has diversified with many genres. While established authors like Julia Donaldson, with classics like The Gruffalo and its extensions, offer wholesome, engaging stories, there's a growing concern about a surge of quickly produced books. These fast-spin books can be misleadingly perceived as quality literature but may actually hinder a child's development.
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The issue is that children are increasingly struggling with focus and concentration. This is largely attributed to the widespread use of apps, phones, and tablets, devices that mesmerise children in various settings—from the car to the supermarket, and even while parents are busy at home. When children put down this technology and attempt to pick up a book, they often find it challenging and overwhelming to concentrate on a full page of words, preferring their screens.

Therefore, the availability of certain key books, found in major retailers like Waterstones and independent book and toy shops, is vital. These books are designed to help children return to the fundamental love of reading and, in doing so, support the improvement of their focusing skills.
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Top Books for Enhancing Storytelling Focus
  • Interactive & Engaging: Green Bean's Garden by Anita Frost (uses, flaps, touch, feel and engaging storytelling.
  • Repetitive & Rhythmic: The Gruffalo by Julia Donaldson (uses rhyming and repetition to make the narrative predictable and engaging).
  • Perspective & Imagination: The True Story of the 3 Little Pigs by Jon Scieszka (encourages thinking about character perspectives).
  • Sensory & Descriptive: Dig, Dig, Digger by Morag Hood (provides sensory elements and detailed, vivid imagery).
  • Creative Thinking: The Book of Mistakes by Corinna Luyken (fosters focus by exploring creative, non-linear narratives).
  • Actionable Storytelling: How to Tell Stories to Children by Silke Rose West and Joseph Sarosy (provides practical techniques to boost focus by tailoring stories to daily life
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The popular Gruffalo series is set to release its third book, Gruffalo Granny, a new picture book by Julia Donaldson and Axel Scheffler. Scheduled for release on September 10, 2026, the story introduces the new character, Granny, who visits the Gruffalo family. Familiar characters from the deep dark wood, including Fox, Snake, and Owl, are also featured.
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Celebrate World Book Day with Green Bean!

2/17/2026

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Introducing Green Bean

Green Bean is a popular, engaging edutainment cartoon character designed as a fun companion for children from birth up to seven years old. As a household friend, Green Bean is dedicated to supporting child development in those crucial early years through play, fun learning, and outdoor adventures.
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LOVED by all ages—including parents, grandparents, and educators—Green Bean has featured on TV and Radio. This cool Bean does a lot more than just look good, appearing across a range of products, including books, ECO toys, games, magazines, and outdoor play collectables.

About World Book Day
World Book Day is an annual event primarily aimed at children and young people. Its purpose is to promote the life-changing benefits of reading for pleasure, serving as a global celebration of books, authors, and illustrators. In the UK, it notably encourages children to explore, own, and enjoy books, often through school-based activities and the provision of special discounted books.
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Green Bean World Book Day Opportunities
  • Green Bean Challenges: Enjoy downloadable Green Bean challenges, from comic strip design to fun colour downloads.​
  • Author Bookings: Secure an exclusive author visit from Anita Frost, the creator of the multi-award-winning Green Bean, for selected school libraries.
  • Partnerships: Green Bean is highly regarded and a signature partner for the National Literacy Trust’s ‘Vision for Literacy Business Pledge,’ alongside corporate partners like KPMG and British Land. The brand is recommended by experts such as Dr Gumnmer Playguide and has received TV/radio coverage. Built on 20 years of child development expertise, backed by Innovate UK, and fully inclusive (SEND-friendly), the series supports the EYFS curriculum for educators.
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World Book Day | Anita Frost | Green Bean Books
Explore the beloved children's books by Anita Frost, the thought leader of the Green Bean Brand and author of the collectible Green Bean Books series. Titles include Green Bean’s Garden, Green Bean’s Colours, and Green Bean At The Pool, amongst others.

Based at Green Bean Studios in Manchester, the book series employs innovative techniques to deliver simple, fun, and joyful stories that successfully engage children and nurture a passion for reading. The collection spans baby books and magazines to early readers' books.

The books have achieved significant success, including sales in major retailers like Waterstones and multiple awards. Parents and educators frequently highlight the deep engagement children have with the books, often providing support for reluctant readers and children experiencing speech delays.
Anita Frost Green Bean Author
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Green Bean & the National Literacy Trust for Earth Day

2/3/2026

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Delighted to announce our partnership (Green Bean Studios) with the National Literacy Trust for Earth Day 2026 🌍.

Fans and educators are invited to join Anita Frost, the creator of the Green Bean series💚, for an environmental-themed event on Earth Day, where we will celebrate our planet and learn how to care for it. This event is designed to support literacy skills 📗 and enjoyment and is recommended for children aged 5 to 7 years.
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You can find more information about the Earth Day initiative here.

We are also pleased to further our commitment to literacy as a signatory of the 'Vision for Literacy Business Pledge’ alongside partners like KPMG and British Land.

Our highly regarded Green Bean Books & Toys (Green Bean Collection) are available in independent shops across the UK, have been featured on TV and radio, and come recommended by educational experts such as Dr Gumnmer Playguide 📈 .
Anita Frost, the creator of the Green Bean series Image
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Anita Frost Children's Author | Green Bean Books

12/24/2025

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The author of the beloved "Green Bean" books is Anita Frost, who created Green Bean Studios, the home to the Green Bean Character, in 2020, leading to a global phenomenon of joyful, fun, simple stories about a Green Bean. Anita, who has decades of child development experience, launched the series, which has sold millions of copies and is set to be translated into other languages, with new books still being launched...
Anita Frost & Green Bean Image
  • Creator: Anita Frost
  • Inspiration: increasing school readiness, combating the decline in child development with the increase in technology.
  • First Book: Green Bean’s Colours (2020).
  • Trajectory: Millions of books sold, set to be translated into other languages, an edtech series, an animated TV series and spin-off merchandise
  • First Toy: Green Bean soft toy is a bestselling toy and a household friend for millions of children, launched in the UK and then the USA ​
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Anita Frost, an English author and multi-award-winning entrepreneur, is the creator of the popular children's character, Green Bean. Her work is highly acclaimed for its positive impact on child development, particularly in promoting school readiness and encouraging children to learn through play and enjoyable adventures, which is especially relevant given the rise in technology use.
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Why Families Choose Green Bean Books
Green Bean Books is dedicated to helping early readers experience the pure joy of reading—the excitement of turning a page to discover captivating new stories and characters.
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Our products are consistently popular, earning us bestseller status and demonstrating the positive impact we have on children and families.
  • 📚 Builds Essential Literacy Skills: Our products are specifically developed to make the reading journey enjoyable and fully accessible, building a strong foundation for early readers.
  • 🍃 Ignites a Lifelong Love for Learning: Content is aligned with early years educational standards, designed to spark children's curiosity and passion for knowledge.
  • 🎨 Unleashes Creativity & Imagination: We act as a powerful catalyst, encouraging children to explore their inner world, dream big, and use their imaginations.
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​Anita Frost is an industry leader; her extensive professional background combines child development and business expertise. She is recognised for innovating eco-toys, designing sound media content, and creating engaging learning books.
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    Anita Frost's Blog

    Editor

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    Melissa Brannlund is the features writer and editor, for author Anita Frost.
     www.anitafrost.com

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    Look out for latest articles on Anita Frost's author website, where  we talk about topics including:
    Business, TV, Music, Media, Publishing and Child development, along with author news and events, and giving back to communities.
    To book Anita Frost for your event call 0161 524 3778 or book online

    Words by Melissa Brannlund: [email protected] 
    ​

    For press enquiries please contact: Sara Donnelly [email protected]

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    Margaret and Anita discuss some of the lessons learnt from "no-tech" days for early-years children.

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    Year-on-year growth announced at Manchester’s Green Bean Studios

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    Children's entertainment brand Green Bean Studios celebrates year of growth as it bids to encourage reading

    Greater Manchester businesswomen named among Britain’s top Black entrepreneurs - Business Live
    Greater Manchester businesswomen named among Britain’s top Black entrepreneurs - Business Live
    Founder Anita Frost raised an extra £180,000 while its intellectual property portfolio jumped from £68m in 2021 to £140m.
    Founder Anita Frost raised an extra £180,000 while its intellectual property portfolio jumped from £68m in 2021 to £140m.
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    Green Bean Studios launches new children’s toy with listings at Manchester Museum
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    New kids’ sensory board book from Green Bean Studios Founder & Author’ 
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    Manchester’s Green Bean Studios Launches Precious Moments Ambassadors Campaign
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    Manchester children’s brand lands Innovate UK funding
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    Green Bean hunts for production partner for preschool animation series
    What I’ve Learnt: Anita Frost, Founder, Green Bean Studios
    What I’ve Learnt: Anita Frost, Founder, Green Bean Studios

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