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The earliest years sector is facing a profound crisis, exacerbated by years of systemic pressure, even before the pandemic. We are seeing clear evidence that children's learning and development are being hindered. Technology is not always the advancement it promises to be in this context, because fundamental early development thrives on the simplicity of play, imagination, and exploring the world.  Today, schools and nurseries are struggling to cope with the complex demands of children who are falling behind in basic essentials. Recognising this urgent need, Anita Frost has spent the last seven years vigorously developing and innovating a solution. Her goal was to design resources that support, not hinder, children's needs. The cornerstone of this initiative is a collection of simple yet effective books. These books are crafted to make reading a joyful adventure, featuring familiar characters, carefully chosen sounds, and word counts designed to hook children and foster a lifelong love of reading, encouraging them to explore other literature. This work is founded on over 20 years of child development experience, where Anita brings her deep knowledge to a creative workforce, defining a much-needed difference in the current educational landscape.  Alongside the books are accompanying toys, specifically developed to support the emotional well-being of children growing up in exceptionally challenging times. With increasing parental anxiety and the rising cost of living, parents are bombarded with endless advertisements and distractions. Yet, the team at Green Bean Studios has worked tirelessly to introduce something simple but transformative to the market: toys that nurture, spark curiosity, and offer comfort and ease. The brand is now forging partnerships with significant leading corporations and is focused on raising the necessary investment. This capital will be used to shape the next generation and provide critical support to children who are currently in school, struggling with anxiety and falling behind in their everyday word count. We are committed, as a team and as partners, to leading the change. Our mission is to ensure children can watch content that supports their development, read books that encourage, nurture, and teach, and play with toys that are wholesome, sustainable, and give them an advantage to become the future workforce leaders. Play remains the fundamental foundation of who our children will become.
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Looking Ahead Supporting Change in The Early Years SectorAnita Frost, founder of the children's edutainment brand Green Bean Studios, applauds the Royal Foundation's new initiative supporting social-emotional development in young children.  This welcome move, highlighted by the launch of Foundations for Life: A Guide to Social and Emotional Development, is seen as critical for strengthening the early years system. The guide, developed in collaboration with early years experts and practitioners, emphasises the vital role of loving, responsive relationships and sets out why social and emotional development matters, detailing how these essential skills form from the earliest months.  Green Bean Studios, with its multifaceted brand of books, toys, and educational content featuring the character Green Bean, is dedicated to meeting children's emotional and social developmental needs. Frost believes that such action from the Royal family and institutions signals a necessary change. She anticipates that this increased accessibility to proper education for parents and professionals will allow for a collective effort to support young people who have struggled recently. Frost stresses that effective, "Ground Up" partnership and change are essential to setting children on a new, positive trajectory.
Hear from Anita Frost, Founder of Green Bean Studios 🎬 , who has successfully navigated the system to secure funding and grow her business in the North-West 🍃. She’ll share what she learned working with Growth Hubs, universities, and innovation programmes. Then, regional experts will reflect on her journey, highlighting what worked, what could have been done differently, and how SMEs can better access support. 📈  A first regional webinar by Help to Grow: Management Course, designed to show you how local support can be better used to unlock funding, innovation, and growth opportunities in the region 📢 .
You can find out more and sign up here. Is the Children's Toys Market Entering a New Era of Smart, Educational Play and Sustainable Growth by 2034?Founded by Anita Frost, Green Bean Studios is built on over 20 years of child development experience. This expertise ensures all books and toys meet the necessary requirements for today's market, capturing children's imaginations and guiding them into a space of constructive play, genuine discovery, and enjoyable learning, free from distractions that might pull them away from confident exploration and education.  In a time when many children struggle to grasp the basics of learning—often due to at-home distractions from technology and content that hinders their concentration—Green Bean Studios addresses this challenge head-on. A recent report shared on LinkedIn highlights the need for innovation in children's toys and media. Green Bean Studios is positioned as a leader in this space, committed to creating products that will drive the positive change needed in our communities and regions, impacting how children play, learn, and confidently embark on fun adventures.  Green Bean Studios is an acknowledged innovator in the field of disruptive-for-good children's media, recognised for creating and designing books, toys, and content that actively support children's growth and development.
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Editor
Melissa Brannlund is the features writer and editor, for author Anita Frost.
www.anitafrost.com Look out for latest articles on Anita Frost's author website, where we talk about topics including: Business, TV, Music, Media, Publishing and Child development, along with author news and events, and giving back to communities. To book Anita Frost for your event call 0161 524 3778 or book online
Words by Melissa Brannlund: [email protected] For press enquiries please contact: Sara Donnelly [email protected] Categories
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Margaret and Anita discuss some of the lessons learnt from "no-tech" days for early-years children.
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All Rights Reserved, ®Green Bean Studios, ®Green Bean Collection, ®Green Bean & Friends,
Registered No's: 12235929 - 12919046 VAT: 445 4542 90