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Celebrate World Book Day with Green Bean!

2/17/2026

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Introducing Green Bean

Green Bean is a popular, engaging edutainment cartoon character designed as a fun companion for children from birth up to seven years old. As a household friend, Green Bean is dedicated to supporting child development in those crucial early years through play, fun learning, and outdoor adventures.
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LOVED by all ages—including parents, grandparents, and educators—Green Bean has featured on TV and Radio. This cool Bean does a lot more than just look good, appearing across a range of products, including books, ECO toys, games, magazines, and outdoor play collectables.

About World Book Day
World Book Day is an annual event primarily aimed at children and young people. Its purpose is to promote the life-changing benefits of reading for pleasure, serving as a global celebration of books, authors, and illustrators. In the UK, it notably encourages children to explore, own, and enjoy books, often through school-based activities and the provision of special discounted books.
Green Bean Books Image
Green Bean World Book Day Opportunities
  • Green Bean Challenges: Enjoy downloadable Green Bean challenges, from comic strip design to fun colour downloads.​
  • Author Bookings: Secure an exclusive author visit from Anita Frost, the creator of the multi-award-winning Green Bean, for selected school libraries.
  • Partnerships: Green Bean is highly regarded and a signature partner for the National Literacy Trust’s ‘Vision for Literacy Business Pledge,’ alongside corporate partners like KPMG and British Land. The brand is recommended by experts such as Dr Gumnmer Playguide and has received TV/radio coverage. Built on 20 years of child development expertise, backed by Innovate UK, and fully inclusive (SEND-friendly), the series supports the EYFS curriculum for educators.
Green Bean Cartoon  Artwork
World Book Day | Anita Frost | Green Bean Books
Explore the beloved children's books by Anita Frost, the thought leader of the Green Bean Brand and author of the collectible Green Bean Books series. Titles include Green Bean’s Garden, Green Bean’s Colours, and Green Bean At The Pool, amongst others.

Based at Green Bean Studios in Manchester, the book series employs innovative techniques to deliver simple, fun, and joyful stories that successfully engage children and nurture a passion for reading. The collection spans baby books and magazines to early readers' books.

The books have achieved significant success, including sales in major retailers like Waterstones and multiple awards. Parents and educators frequently highlight the deep engagement children have with the books, often providing support for reluctant readers and children experiencing speech delays.
Anita Frost Green Bean Author
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Green Bean & the National Literacy Trust for Earth Day

2/3/2026

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Delighted to announce our partnership (Green Bean Studios) with the National Literacy Trust for Earth Day 2026 🌍.

Fans and educators are invited to join Anita Frost, the creator of the Green Bean series💚, for an environmental-themed event on Earth Day, where we will celebrate our planet and learn how to care for it. This event is designed to support literacy skills 📗 and enjoyment and is recommended for children aged 5 to 7 years.
Green Bean & the National Literacy Trust for Earth Day Image
You can find more information about the Earth Day initiative here.

We are also pleased to further our commitment to literacy as a signatory of the 'Vision for Literacy Business Pledge’ alongside partners like KPMG and British Land.

Our highly regarded Green Bean Books & Toys (Green Bean Collection) are available in independent shops across the UK, have been featured on TV and radio, and come recommended by educational experts such as Dr Gumnmer Playguide 📈 .
Anita Frost, the creator of the Green Bean series Image
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Green Bean Studios Attends Early-Stage Northern Showcase

1/26/2026

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We are looking forward to showcasing 🎬 the world of Green Bean Studios alongside 70 other businesses at the Early-Stage Northern Showcase - Investor x Founder Event this week📈🍃.
Anita Frost Founder Green Bean Studios Image
Photo - Anita Frost Founder Green Bean Studios
Hosted by Bruntwood SciTech and The Growth Company, the event will be held in Manchester at Sister - Renold Building on Thursday, January 29th, from 12:00 PM to 7:00 PM. The showcase is also supported by Google Startups, Innovate UK, and others.
EVENT INFO
Manchester startup scene in 2025:
Rapid Growth and High Investment 
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  • Economic Driver: Greater Manchester is projected to have one of the fastest-growing city economies in the UK, with 2.1% annual GVA growth predicted for the next three years.
  • Startup Activity: There are over 10,000 digital and tech businesses in Greater Manchester, including roughly 1,600 startups and scaleups.
  • Investment Surge: The city is a top destination for Foreign Direct Investment (FDI), with a £5 billion GVA fintech sector and a major hub for AI and cybersecurity.
  • Scale-Up Success: Companies like Jyrney and React XR have moved from "Ones to Watch" to the main Tech Climbers list, indicating a maturing ecosystem

Challenges and Outlook
  • Regional Funding Gap: While growing, many startups still report a need for better access to venture capital compared to London, with some opening satellite offices in the capital to bridge this gap.
  • Future Focus: The 2025 agenda focuses on addressing diversity within the ecosystem and promoting more targeted support for startups moving into the scaling stage. ​

In summary, the Manchester startup community is thriving in 2025, driven by a mixture of public/private investment, strong academic backing, and a high-quality, relatively affordable, and livable environment that attracts talent. 
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World Book Day | Anita Frost | Green Bean Books

1/19/2026

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We are pleased to announce a new borough-wide partnership with Wigan Council to celebrate World Book Day 2026, featuring our popular children's character, Green Bean. This collaboration will be rolled out across all Wigan libraries and will link to selected schools.

As the author of the collectible series, Green Bean Books and the thought leader of the Green Bean Brand, a Manchester company at the home of Green Bean Studios, the book series uses innovative techniques to deliver simple, fun, and joyful stories that successfully engage children and nurture a passion for reading. The collection spans from baby books to early readers' books and magazines.
​

The books achieved significant success, being sold in major book retailers like Waterstones and winning multiple awards. Parents and educators frequently noted how deeply engaged children were with the books, often leading to support for reluctant readers and children experiencing speech delays.

World Book Day | Anita Frost
Activities and Participation
The celebration will kick off with a series of engaging challenges, including den making and comic strip design. Exclusive author visits from Anita Frost, the creator of the multi-award-winning Green Bean, will also take place in selected schools.

To participate in these exciting World Book Day challenges, simply visit any Wigan library. There, children can pick up comic strips, learn more about Green Bean, or borrow Green Bean books.
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Supporting Early Years Development
This partnership has been formed to directly support Wigan’s early years sector, which is currently facing significant challenges:
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  • Slower improvement in child development compared to national trends.
  • Significant workforce shortages leading to instability among providers.
  • Concerning gaps in school readiness, particularly for disadvantaged children.

The Green Bean Difference
Uniquely built on 20 years of child development research, Green Bean was created to have the same wide appeal as globally popular characters. The key distinction is that Green Bean is specifically designed to meet all the requirements for successfully boosting children's development, ensuring they become school-ready, encouraging focused learning and play, and promoting outdoor adventures.
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Our Core Approach

Across our three key business areas—retail, media/attractions, and television—we seamlessly
integrate 
Social Science, Innovation, and Creativity.

SHOP - TV - NEWS

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    Anita Frost's Blog

    Editor

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    Melissa Brannlund is the features writer and editor, for author Anita Frost.
     www.anitafrost.com

    ​
    Look out for latest articles on Anita Frost's author website, where  we talk about topics including:
    Business, TV, Music, Media, Publishing and Child development, along with author news and events, and giving back to communities.
    To book Anita Frost for your event call 0161 524 3778 or book online

    Words by Melissa Brannlund: [email protected] 
    ​

    For press enquiries please contact: Sara Donnelly [email protected]

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    Margaret and Anita discuss some of the lessons learnt from "no-tech" days for early-years children.

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    Year-on-year growth announced at Manchester’s Green Bean Studios

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    Children's entertainment brand Green Bean Studios celebrates year of growth as it bids to encourage reading

    Greater Manchester businesswomen named among Britain’s top Black entrepreneurs - Business Live
    Greater Manchester businesswomen named among Britain’s top Black entrepreneurs - Business Live
    Founder Anita Frost raised an extra £180,000 while its intellectual property portfolio jumped from £68m in 2021 to £140m.
    Founder Anita Frost raised an extra £180,000 while its intellectual property portfolio jumped from £68m in 2021 to £140m.
    Green Bean Studios launches new children’s toy with listings at Manchester Museum
    Green Bean Studios launches new children’s toy with listings at Manchester Museum
    New kids’ sensory board book from Green Bean Studios Founder & Author’
    New kids’ sensory board book from Green Bean Studios Founder & Author’ 
    Manchester’s Green Bean Studios Launches Precious Moments Ambassadors Campaign
    Manchester’s Green Bean Studios Launches Precious Moments Ambassadors Campaign
    Manchester children’s brand lands Innovate UK funding
    Manchester children’s brand lands Innovate UK funding
    Green Bean hunts for production partner for preschool animation series
    Green Bean hunts for production partner for preschool animation series
    What I’ve Learnt: Anita Frost, Founder, Green Bean Studios
    What I’ve Learnt: Anita Frost, Founder, Green Bean Studios

    Shop Green Bean

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