World Book Day 2025: "Read Your Way"Today, we celebrate World Book Day, themed "Read Your Way." This day, celebrated on Thursday, March 6, 2025, encourages children and young people to discover the joy of reading on their own terms. "Read Your Way" aims to: * Encourage reading for pleasure * Empower children to discover reading independently * Remove reading pressures and expectations * Personalize reading experiences to counter the decline in reading for pleasure With children's literacy levels at a critical point and reading for pleasure declining, the pressure to improve literacy skills has intensified. While early years education needs improvement, forcing children to read solely for literacy development doesn't foster a love of reading. Giving children a choice in what they read is crucial for lifelong reading enjoyment. This year's World Book Day theme encourages us to let go of pressure and expectations, giving children the choice and space to enjoy reading. Good literacy and a genuine love of reading will naturally follow. World Book Day activities include: * Dressing up as a character or person from a book * Designing a potato book character * Participating in reading activities * Reading a favourite book for 60 seconds, all at the same time * Participating in workshops and follow-up literacy activities Green Bean Books™ (by Green Bean Collection), our online bookshop for children, offers stories authored by Anita Frost and published by Green Bean Studios®. We share values of sustainable living, environmental awareness, and supporting children's play, learning, and adventures. As a Manchester-based brand, we inspire a love of outdoor adventures, greener living, learning, and cherishing precious moments with your children. Our bright colours and engaging stories excite and educate young children, aligning with the Early Years Foundation Stage (EYFS) statutory framework. Other World Book Day 2025 activities include Rubies as the official dress-up partner and free resources from the Jigsaw Education Group based on their Jigsaw Outdoors program. Allowing children to read books at various levels, as long as they enjoy the stories, is key to raising passionate readers and writers. Beyond written storytelling, author visits and oral storytelling also spark a love of reading. A note from the Author/Founder
My aim is to help educate and inspire families globally to nurture the environment, enjoy the world's natural resources, and live healthier, greener lives. Children are at the heart of everything I do. I'm passionate about creating books, toys, games, music, and wholesome entertainment that educate and inspire children, develop key skills, and enable their creativity to flourish. I'm proud to have created a brand and products that children and parents love. Supporting young children's learning and reading is incorporated into every aspect of our business. Our plans to develop Green Bean Collection® stories into a children's animated TV series will prioritize education and learning through fun. - Anita Frost Thank you for celebrating World Book Day with us!
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Time for change - Investment for GrowthThe Big Creative UK Summit: Investment for Growth. This is a landmark event, showcasing the extraordinary power of the UK’s creative sector to supercharge economic growth through gaming, film, TV, media, fashion, design, publishing, CreaTech, heritage, culture and more.Pitching on the day Anita Frost Multi-Award-Winning Author, Entrepreneur With 20+ years of extensive professional background in both child development and business. Anita is a recognised as an industry leader for innovating eco-toys, designing sound media content and fun learning books for kids'. Anita Frost is a multi-award-winning author, entrepreneur and the founder of Green Bean Studios®. With an extensive professional background in both child development and business, recognised as an industry leader for innovating eco-toys, designing sound media content and fun learning books. Anita, along with a talented team of professionals, have come together to build a global children's IP entertainment brand which creates precious moments for children and families through retail, animated TV productions and music. As a business woman eager to address some of society’s most important issues, including children’s emotional and social development delays, children's mental health and the ecological crisis. Connect with our team on the day within the expo or book a 1to1 meeting via The Big Creative UK Summit APP:
Dear listeners, Don't miss Anita Frost, founder of Green Bean Studios, on BBC Radio 5 Live's Wake Up To Money breakfast show tomorrow morning. She'll be sharing valuable insights on market and economic trends, plus much more. Tune in live at 5:00 am or catch up later using the link: Anita’s journey is one of vision and determination. With a background in child development and business, Anita understood from the start that the way children learn and play shapes their futures. But she didn’t just want to create stories—she wanted to create a movement.
In 2020, she launched the Green Bean Collection, a book series featuring a lively and loveable character designed to spark a love of reading in early years. What began as a publishing project soon evolved into a pioneering entertainment studio, spanning books, music, animated content, and sustainable toys—all crafted to encourage learning and connection while safeguarding the planet.Anita’s approach is radical in its impact. Green Bean Studios doesn’t just make products—it reshapes the way we think about children’s media. Every book, toy, and production is rooted in sustainability and ethical design, proving that education and environmental responsibility cango hand in hand. She has earned industry-wide acclaim, receiving multiple awards for her contributions to literacy, innovation, and eco-conscious play. It's fantastic to see the importance of play highlighted in today's headlines with the release of the inquiry report! This resonates deeply with our mission at Green Bean, as we've been championing the value of play for the past 5 years, and our founder, Anita Frost, has been a passionate advocate for over 20 years. At Green Bean Studios, we're committed to supporting children's play, learning, and outdoor adventures. Our retail collection not only provides children with what they need but also fosters positive behaviour change – a fact supported by the 9 out of 10 parent recommendation rate. The release of the Raising the Nation Play Commission's Interim Report, 'State of Play,' today marks a significant step in recognizing the critical role of play in children's well-being in England. The interim Report lays down the foundations for a Play Strategy for England to be proposed to the Government in the Commission’s final report in June. It both highlights the significant barriers preventing children in England from playing, including a reduction in school playtime and proposes solutions to the Government to make play an integral part of growing up again.
The report argues a National Play Strategy is more urgent than ever, with around four in ten children living with unhealthy weight, more than a quarter of children overweight (including obese), one in five children and young people in England struggling with a diagnosable mental health problem, and around one in three children, not school ready. Read more & the report in full - CLICK - or Shop - Green Bean Collection |
EditorMelissa Brannlund is the features writer and editor, for author Anita Frost.
www.anitafrost.com Look out for latest articles on Anita Frost's author website, where we talk about topics including: Business, TV, Music, Media, Publishing and Child development, along with author news and events, and giving back to communities. To book Anita Frost for your event call 0161 524 3778 or book online
Words by Melissa Brannlund: [email protected] For press enquiries please contact: Sara Donnelly [email protected] Categories
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