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Anita Frost Is The Founder of The Green Bean Brand

1/12/2026

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The Green Bean brand, founded by the multi-award-winning entrepreneur Anita Frost, is passionately dedicated to promoting essential learning and development through the power of play.
Green Bean for Kids Brand Image
Green Bean Studios is the home of the brand, where Frost and her team firmly believe that the most meaningful lessons are learned when children are fully engaged in fun, imaginative, and explorative play. Our carefully curated collection of books, unique toys, and engaging educational content is designed to be a vital resource, supporting and stimulating every facet of a child's early development, going beyond simple entertainment.
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By integrating storytelling, sensory exploration, and problem-solving into the play experience, Green Bean actively supports children's crucial social development, teaching them about sharing, cooperation, and understanding different perspectives. Simultaneously, our resources foster emotional growth, helping young minds to identify, understand, and navigate their feelings in a healthy and constructive manner. We encourage creativity, stimulate critical thinking, and provide children with the tools they need to embark on exciting new adventures every day, turning every play session into a valuable learning opportunity.

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Discover the complete range of resources and the Green Bean philosophy behind learning through play.
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Learn about Anita Frost on LinkedIn 
Learn about Anita Frost on LinkedIn  Image
Anita Frost is an Entrepreneur and Multi-Award-Winning Author with a comprehensive professional background spanning both child development and the business industries.

As the Author and Founder of Green Bean Studios, located in Manchester, UK, Anita leads a talented team of professionals. Together, they are dedicated to creating memorable experiences for children and families through an engaging, educational collection of books, toys, games, and music/TV productions.
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Green Bean Books A Literary Adventure for Little Ones

1/5/2026

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Specifically designed and meticulously crafted to make reading an enjoyable, accessible, and foundational experience for young children. Moving beyond simple entertainment, the book is a critical tool in supporting the development of essential early literacy skills that form the bedrock of future academic success.

Authored by Anita Frost


Through captivating illustrations and carefully chosen language, Green Bean Books introduces fundamental concepts such as phonemic awareness, phonics, vocabulary building, and comprehension in a playful and engaging manner. The narrative structure and sentence complexity are calibrated to match the cognitive stage of early readers, ensuring a sense of accomplishment with every page turned.
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These books follows the charming character, Green Bean, on many adventures, using relatable scenes and objects to connect words with their real-world counterparts. This contextual learning approach aids in rapid vocabulary acquisition and a deeper understanding of the text. By focusing on high-frequency words and rhythmic, repetitive language patterns, the book supports fluency and builds reading confidence.
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Green Bean Books are more than just stories; they are an early educational resource designed to foster a lifelong love of reading, transforming the sometimes-challenging process of learning to read into a delightful journey of discovery. It is an indispensable addition to any young child's library, actively contributing to their educational foundation.
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Anita Frost Children's Author | Green Bean Books

12/24/2025

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The author of the beloved "Green Bean" books is Anita Frost, who created Green Bean Studios, the home to the Green Bean Character, in 2020, leading to a global phenomenon of joyful, fun, simple stories about a Green Bean. Anita, who has decades of child development experience, launched the series, which has sold millions of copies and is set to be translated into other languages, with new books still being launched...
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  • Creator: Anita Frost
  • Inspiration: increasing school readiness, combating the decline in child development with the increase in technology.
  • First Book: Green Bean’s Colours (2020).
  • Trajectory: Millions of books sold, set to be translated into other languages, an edtech series, an animated TV series and spin-off merchandise
  • First Toy: Green Bean soft toy is a bestselling toy and a household friend for millions of children, launched in the UK and then the USA ​
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Anita Frost, an English author and multi-award-winning entrepreneur, is the creator of the popular children's character, Green Bean. Her work is highly acclaimed for its positive impact on child development, particularly in promoting school readiness and encouraging children to learn through play and enjoyable adventures, which is especially relevant given the rise in technology use.
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Why Families Choose Green Bean Books
Green Bean Books is dedicated to helping early readers experience the pure joy of reading—the excitement of turning a page to discover captivating new stories and characters.
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Our products are consistently popular, earning us bestseller status and demonstrating the positive impact we have on children and families.
  • 📚 Builds Essential Literacy Skills: Our products are specifically developed to make the reading journey enjoyable and fully accessible, building a strong foundation for early readers.
  • 🍃 Ignites a Lifelong Love for Learning: Content is aligned with early years educational standards, designed to spark children's curiosity and passion for knowledge.
  • 🎨 Unleashes Creativity & Imagination: We act as a powerful catalyst, encouraging children to explore their inner world, dream big, and use their imaginations.
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​Anita Frost is an industry leader; her extensive professional background combines child development and business expertise. She is recognised for innovating eco-toys, designing sound media content, and creating engaging learning books.
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Anita Frost, Featured on BBC Radio 5 Live's Wake Up to Money on Christmas Eve

12/22/2025

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Green Bean Studios Founder, Anita Frost, Featured on BBC Radio 5 Live's Wake Up to Money on Christmas Eve

Tune in to BBC Radio 5 Live's daily business program, Wake Up to Money, this Christmas Eve, to hear from Anita Frost. As the founder of Green Bean Studios and a regular contributor to the show, Anita will be sharing her insights.

Hosted by Sean Farrington, Wake Up to Money covers essential UK and global news in business, economics, finance, and technology. The show, which blends serious analysis with lighter content, features interviews with a variety of experts, company executives, and the public, along with the latest market updates. Available on BBC Sounds, it addresses current economic issues like inflation and energy costs, covers personal finance, entrepreneurial success stories, corporate bids, consumer finance, and small business challenges, often including listener questions.
Anita Frost, Featured on BBC Radio 5 Live's Wake Up to Money on Christmas Eve IMAGE
Green Bean Studios: Supporting the Economy and Future Workforce

Anita frequently discusses the role Green Bean Studios plays in preparing the future workforce and contributing to the economy. Her business is driven by a mission to address critical societal issues, including children's emotional and social development delays, mental health, and the ecological crisis. Green Bean Studios' core focus is on boosting children's school readiness and fostering confident development through engaging play and outdoor experiences. Recognising the crucial importance of the early years for a capable and productive future workforce, Anita leads the business with this focus at its heart.
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Commitment to a Balanced Approach and Sustainability

As a children's entertainment brand, Green Bean Studios advocates for a balanced approach to screen time. They promote the use of screens alongside other forms of entertainment such as books, toys, games, and outdoor play, which is central to their philosophy of giving children the best start in life.

Furthermore, the company is deeply committed to sustainability. Green Bean Studios is actively working towards achieving B-Corp status. With its ECO toy ranges and a core brand message that celebrates and nurtures the natural world, it aims to be a leader in sustainability within the children's entertainment sector.
Discover the world of Green Bean Images
Listen to Anita speaking on the show here: [link to Anita's speaking]
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    Anita Frost's Blog

    Editor

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    Melissa Brannlund is the features writer and editor, for author Anita Frost.
     www.anitafrost.com

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    Look out for latest articles on Anita Frost's author website, where  we talk about topics including:
    Business, TV, Music, Media, Publishing and Child development, along with author news and events, and giving back to communities.
    To book Anita Frost for your event call 0161 524 3778 or book online

    Words by Melissa Brannlund: [email protected] 
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    For press enquiries please contact: Sara Donnelly [email protected]

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    Margaret and Anita discuss some of the lessons learnt from "no-tech" days for early-years children.

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    Year-on-year growth announced at Manchester’s Green Bean Studios

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    Children's entertainment brand Green Bean Studios celebrates year of growth as it bids to encourage reading

    Greater Manchester businesswomen named among Britain’s top Black entrepreneurs - Business Live
    Greater Manchester businesswomen named among Britain’s top Black entrepreneurs - Business Live
    Founder Anita Frost raised an extra £180,000 while its intellectual property portfolio jumped from £68m in 2021 to £140m.
    Founder Anita Frost raised an extra £180,000 while its intellectual property portfolio jumped from £68m in 2021 to £140m.
    Green Bean Studios launches new children’s toy with listings at Manchester Museum
    Green Bean Studios launches new children’s toy with listings at Manchester Museum
    New kids’ sensory board book from Green Bean Studios Founder & Author’
    New kids’ sensory board book from Green Bean Studios Founder & Author’ 
    Manchester’s Green Bean Studios Launches Precious Moments Ambassadors Campaign
    Manchester’s Green Bean Studios Launches Precious Moments Ambassadors Campaign
    Manchester children’s brand lands Innovate UK funding
    Manchester children’s brand lands Innovate UK funding
    Green Bean hunts for production partner for preschool animation series
    Green Bean hunts for production partner for preschool animation series
    What I’ve Learnt: Anita Frost, Founder, Green Bean Studios
    What I’ve Learnt: Anita Frost, Founder, Green Bean Studios

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