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Entrepreneur Anita Frost, recently caught up with journalist Ian Wylie, for an insightful conversation. A respected editor and broadcaster, Wylie has contributed to major outlets including the Guardian, BBC, Financial Times, and Monocle.  We are thrilled to highlight the resulting feature, "How to turn local relationships into loyalty, advocacy, and long-term growth," available on the Help To Grow Management Alumni page. Feature Includes: 📌 Show up and build real relationships 📌 Create value, not just visibility 📌 Turn customers into ambassadors 📌 Build networks that sustain growth  As a graduate of the Help To Grow Management Course at Salford University's Sustainability Innovation Centre, Frost has utilised the program to strengthen Green Bean Studios' brand identity and advance our mission of "IP for Good." Our collaborative relationship with Dr. Ann Mulhaney and the Sustainable Innovation team continues to flourish.  We encourage fellow North West SMEs to explore the professional support and development opportunities offered by the Salford University Sustainability Innovation Centre and the Help To Grow Management Course.
Connections: 🍃 Dr Ann Mulhaney 🍃 Help to Grow: Management Course 🍃 The University of Salford 🍃 Centre for Sustainable Innovation (CSI)
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Ranges designed to foster school readiness and improved concentrationFounded by multi-award-winning entrepreneur Anita Frost, who brings over 25 years of child development expertise, the collection is centred around the lovable household friend, Green Bean. This brand is dedicated to inspiring children to play, learn, and embark on exciting adventures while matching their specific developmental interests.  Children today face numerous distractions that can hinder their focus and self-confidence. The Green Bean collection addresses this by offering wholesome children's books, toys, and outdoor ranges designed to foster school readiness and improved concentration. Photo - Anita Frost Entrepreneur & Multi-Award Winning Author!  The Green Bean collection is thoughtfully organised into three developmental bundles to support your child's journey:
Start your Green Bean adventure today! Whether you are looking for seasonal seeds for the garden or engaging magazines for older children, our team is here to help you find the perfect resources to enhance your child's play and learning.  Where to Find the Collection
If you are in the Manchester or Stretford area, you can explore the Green Bean collection at several local retailers:
Observing Significant Trends in Book Publishing, Particularly for ChildrenIn 2026, we are observing significant trends in book publishing, particularly for children, spanning picture books to longer stories. We also explore the work of children's author and entrepreneur, Anita Frost, known for her Green Bean book series aimed at babies and preschoolers. Her work extends to adventure storytelling through children's magazines, some of which include free gifts like seeds and stickers, promoting an adventurous learning experience that connects reading with the outdoors. Over the years, the children's book market has diversified with many genres. While established authors like Julia Donaldson, with classics like The Gruffalo and its extensions, offer wholesome, engaging stories, there's a growing concern about a surge of quickly produced books. These fast-spin books can be misleadingly perceived as quality literature but may actually hinder a child's development.  The issue is that children are increasingly struggling with focus and concentration. This is largely attributed to the widespread use of apps, phones, and tablets, devices that mesmerise children in various settings—from the car to the supermarket, and even while parents are busy at home. When children put down this technology and attempt to pick up a book, they often find it challenging and overwhelming to concentrate on a full page of words, preferring their screens. Therefore, the availability of certain key books, found in major retailers like Waterstones and independent book and toy shops, is vital. These books are designed to help children return to the fundamental love of reading and, in doing so, support the improvement of their focusing skills.  Top Books for Enhancing Storytelling Focus
 The popular Gruffalo series is set to release its third book, Gruffalo Granny, a new picture book by Julia Donaldson and Axel Scheffler. Scheduled for release on September 10, 2026, the story introduces the new character, Granny, who visits the Gruffalo family. Familiar characters from the deep dark wood, including Fox, Snake, and Owl, are also featured.
The earliest years sector is facing a profound crisis, exacerbated by years of systemic pressure, even before the pandemic. We are seeing clear evidence that children's learning and development are being hindered. Technology is not always the advancement it promises to be in this context, because fundamental early development thrives on the simplicity of play, imagination, and exploring the world.  Today, schools and nurseries are struggling to cope with the complex demands of children who are falling behind in basic essentials. Recognising this urgent need, Anita Frost has spent the last seven years vigorously developing and innovating a solution. Her goal was to design resources that support, not hinder, children's needs. The cornerstone of this initiative is a collection of simple yet effective books. These books are crafted to make reading a joyful adventure, featuring familiar characters, carefully chosen sounds, and word counts designed to hook children and foster a lifelong love of reading, encouraging them to explore other literature. This work is founded on over 20 years of child development experience, where Anita brings her deep knowledge to a creative workforce, defining a much-needed difference in the current educational landscape.  Alongside the books are accompanying toys, specifically developed to support the emotional well-being of children growing up in exceptionally challenging times. With increasing parental anxiety and the rising cost of living, parents are bombarded with endless advertisements and distractions. Yet, the team at Green Bean Studios has worked tirelessly to introduce something simple but transformative to the market: toys that nurture, spark curiosity, and offer comfort and ease. The brand is now forging partnerships with significant leading corporations and is focused on raising the necessary investment. This capital will be used to shape the next generation and provide critical support to children who are currently in school, struggling with anxiety and falling behind in their everyday word count. We are committed, as a team and as partners, to leading the change. Our mission is to ensure children can watch content that supports their development, read books that encourage, nurture, and teach, and play with toys that are wholesome, sustainable, and give them an advantage to become the future workforce leaders. Play remains the fundamental foundation of who our children will become. |
Editor
Melissa Brannlund is the features writer and editor, for author Anita Frost.
www.anitafrost.com Look out for latest articles on Anita Frost's author website, where we talk about topics including: Business, TV, Music, Media, Publishing and Child development, along with author news and events, and giving back to communities. To book Anita Frost for your event call 0161 524 3778 or book online
Words by Melissa Brannlund: [email protected] For press enquiries please contact: Sara Donnelly [email protected] Categories
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Margaret and Anita discuss some of the lessons learnt from "no-tech" days for early-years children.
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All Rights Reserved, ®Green Bean Studios, ®Green Bean Collection, ®Green Bean & Friends,
Registered No's: 12235929 - 12919046 VAT: 445 4542 90