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Be Bold, Brilliant & Unstoppable: Founder Anita Frost

11/24/2025

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Scaling Female Founder

She Leads For Legacy shared that there is a real shift happening 📈

Women of colour are now the fastest-growing group of startup founders, and it is not by accident 📊 .

At Empowered to Lead 2025, our founder, Anita Frost, was privileged to share the truth of what it takes to build something meaningful and sustainable.

Alongside Green Bean Studios, others sharing their journeys include Claudine Reid MBE, Chair of the Lloyds Bank Black Business Advisory Group, Bridget Lea Global COO of Snapchat, Cody Gapare (CMgr MCMI MBA) and Daniella Genas MA. MBA Business Strategist and Founder of She's the Boss Intl

📍Their messages were rooted in lived experience.
📍The victories. The setbacks. The discipline.
📍The heart work behind the scenes.

Event leaders, leading the charge: Sharon Amesu & Afiya Amesu
 Founder Anita Frost Image
Vivis Cosy Corner a lifestyle educational and informational blog, shared the event highlights 
From the moment I entered Manchester Central, I knew this She Leads For Legacy Conference was an unstoppable coronation of Black excellence.

​
What was it like?

The air crackled with a different kind of electricity – the power of intention. This was a sanctuary built for us, by us. Women (and men) gathered with a shared, unstoppable determination to lead, build, and leave a legacy.
​
Why did I attend?
Every rising woman needs her champions. Mine were two friends – Stella and Christiana – who insisted I be in that room. I was also pulled by the brilliance of several trailblazing women whose brilliance I refused to witness from afar. Sharing the experience with Christiana was transformative, with our shared ITV interview cementing the day’s significance and amplifying our message from the conference floor to the national stage.

As a Black woman, it was life-altering to be surrounded by confidence, powerful stories, and resilience. There was a shared and celebratory recognition of our successes, our struggles, and our collective strength. The unstoppable energy was in motion and alive in this event.
Read In Full
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Women of colour are the fastest-growing group of startup founders due to a combination of necessity-driven entrepreneurship, a desire for autonomy in the workplace, and the rise of a supportive ecosystem; however, they continue to face significant systemic barriers, especially in securing capital. 

Drivers of Entrepreneurship Among Women of Colour
  • Corporate Pushback: Many women of colour are leaving traditional corporate roles due to pervasive explicit and implicit discrimination, a lack of promotion opportunities, and a desire to escape the "emotional tax" and burnout associated with navigating non-inclusive workplaces.
  • Autonomy and Flexibility: Starting their own businesses allows women of colour to lead on their own terms, build inclusive cultures, and achieve a better work-life balance (or "autonomy") that traditional structures often do not provide.
  • Filling Market Gaps: Many founders are creating businesses to address unmet needs in the market, often for their own communities, as seen with companies developing products and services (like specialised beauty products) that the mainstream industry has ignored.
  • Increased Education: Black women, in particular, are the most educated group in the U.S., a powerful reminder of the high level of talent and expertise they bring to their ventures. ​ ​

Persistent Challenges
Despite their high growth rate, women of colour founders face significant hurdles: 
  • Funding Disparities: This remains the primary challenge. Black women receive less than 0.35% of all venture capital funding, and overall, only 2.3% of venture capital goes to all-female founding teams.
  • Self-Funding and Undercapitalization: Due to the difficulty in accessing external capital, approximately 61% of Black women self-fund their startups, leading to businesses that are often undercapitalised and less likely to survive past the five-year mark.
  • Bias in Investment: During fundraising, female founders are often asked "prevention-oriented" questions focused on risk, while male founders are asked "promotion-oriented" questions about potential gains, creating an unfair dynamic.
  • Lack of Networks and Mentorship: Access to strong social and professional capital is a crucial resource that is often less available to women of colour due to historical and systemic exclusion from legacy networks. ​

About Anita Frost

Entrepreneur Anita Frost is a multi-award-winning author and the founder of Green Bean Studios®. Anita, along with a talented team of professionals, has grown a Children's Entertainment Brand. ​ The children's brand, based at Green Bean Studios® creates precious moments for children and families through books, ECO toys, games​, music & animated TV productions. 

As a dynamic children’s entertainment brand, Anita shares the brand's values of raising the next gen to live sustainably, nurture the environment and their innovative ECO methods to lead forward ways for children to play, learn and go on fun adventures. 

In the press:

Inside the funding and scaling struggles facing a number of female tech founders in the North​
Women of colour are now the fastest-growing group of startup founders Image
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Empowered to Lead Conference Featuring Anita Frost

10/22/2025

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On Saturday, October 19, 2025, something bold, brilliant, and unstoppable happened! 🥁📰

Anita Frost was incredibly honoured to attend the 🎉Empowered to Lead Conference 2025 🎉 at Manchester Central and to join a panel conversation with - Bridget Lea, Claudine Reid MBE, Daniella Genas MA. MBA and Cody Gapare (CMgr MCMI MBA) on Unstoppable Business – scaling ideas and building business with influence and impact.

The conference brought together over 600 Black women and allies for a day of empowerment, inspiration, and connection.
Anita Frost ITV Image
From start to finish, the energy in the room was filled with joy. Every session truly reflected what it means to be unstoppable. The day featured incredible speakers and leaders who are on the ground daily, making an impact, bringing authenticity, and reaching the community.

- Michelle Moore MA BA on Unstoppable Mindset – unlocking resilience and purpose.

- Cynthia V Davis CBE, Charlotte Sweeney OBE, Paul Corcoran and Khurram Hussain speaking on Unstoppable Inclusion – driving authentic change across organisations.

- Kanya King CBE speaking powerfully about Unstoppable Vision – running wholeheartedly with a dream knowing NO means 'not over'.

- Ayesha Ofori sharing about Unstoppable Finance – creating generational wealth and financial freedom.

- Caroline Flanagan ending on Unstoppable Confidence – owning your voice and stepping into your power.
Sharon Amesu & Afiya Amesu Image
Anita Frost Founder Speaker Image
​The event went on to feature on ITV News: https://lnkd.in/eb4XyyVx
Credits to John Quinton-Barber and Jack Gevertz

Thank you, Lori Hoinkes and the Manchester Central team, for saying yes and partnering with the totally AWESOME Sharon Amesu & Afiya Amesu and supporting their vision 🚀 .​

Rebecca Hartley and the incredible Saving Grace Events team, congratulations, remarkable 🏆 .

And Tash Pennant, thanks for the laughter 🥳 ​
Empowered to Lead Conference 2025 at Manchester Central Image
Black women call for 'equality in the workplace' at Manchester event
The event spoke about the need to fight for more opportunities in the workplace for black women Credit: ITV News
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Green Bean & Grandma Conversation With Anita Frost

10/20/2025

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Excited to share a 🎙️conversation recently hosted by the brilliant Margaret Allen. We met Margaret at a National Literacy Trust Event earlier this year and connected over our shared passion for reading and early years education💚 .

It was a delight to sit down and continue our conversation, with a particular focus on early years. Within this episode, we also explore the silent yet dominant presence of technology in our homes🏡.
Green Bean & Grandma Conversation With Anita Frost
Play▶️🪁sits at the heart of all that nurtures and develops us, whether we’re toddlers discovering the world or grandparents rediscovering joy through play with little ones. How can we ensure that play, in all its forms, continues to have a proper platform—one that welcomes everyone?

As the founder of Green Bean Studios, this conversation 🍃🎬🍃encompassed discussions about our core pillars: Kids, Community, and Earth, and our vision for children to play, learn, and embark on fun adventures.

Grab a cuppa ☕ and have a 🎧 listen!
tune in now
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​Join us and earn rewards with Green Bean

7/29/2025

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​Join us and earn rewards!
We value your input as we continue to create a space for children to play, learn, and embark on fun outdoor adventures. We are thrilled to announce a significant new research and development project, designed to further enhance the Green Bean intellectual property. This ambitious undertaking is a collaborative effort, forged in partnership with the esteemed Centre for Sustainable Innovation at the University of Salford.
​Join us and earn rewards with Green Bean Image
This partnership underscores our commitment to pioneering sustainable solutions and innovative approaches in children's play and learning. Through this project, we aim to explore cutting-edge concepts and technologies that will enrich the experiences we offer, ensuring they are not only engaging and fun but also environmentally conscious and conducive to holistic development.

We invite you to join us on this exciting journey and earn rewards for your valuable contributions! Your input is incredibly important as we continue to cultivate and expand a unique space where children can freely play, learn through exploration, and embark on thrilling outdoor adventures. We believe that by incorporating the perspectives of our community, we can create truly exceptional and impactful experiences for the next generation.

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    Anita Frost's Blog

    Editor

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    Melissa Brannlund is the features writer and editor, for author Anita Frost.
     www.anitafrost.com

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    Look out for latest articles on Anita Frost's author website, where  we talk about topics including:
    Business, TV, Music, Media, Publishing and Child development, along with author news and events, and giving back to communities.
    To book Anita Frost for your event call 0161 524 3778 or book online

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