As part of Green Bean Studios’ ongoing business expansion, we recently worked with The Four Pillars Group to develop Tone of Voice guidelines for our brand. At this time of rapid growth within the business, this project was essential to really hone in on our brand’s core values, mission, and purpose.
We continue to pitch to investors to support our ambitions for scaling the brand and developing our animated preschool TV series. Having clear guidelines on who we are, what we do, and the people we are serving, is key to securing funding to bring our visions for Green Bean Studios into being.
A Manchester-based brand which is local to Green Bean Studios HQ, The Four Pillars Group focuses on helping other businesses improve brand awareness and loyalty, add value to their audience, become more efficient, win business, and stand out in their industries.
Through this Tone of Voice project, we have drilled down to our brand’s three core values of Community, Earth, and Kids. These pillars represent the foundations of our brand and the areas where we aim to make an impact.
Through connecting with families, operating sustainably and working to protect the planet, and putting children’s early years development first, we aim to fulfil our mission to support children to learn, play, and have fun outdoor adventures.
Melissa Brannlund is the features writer and editor, for author Anita Frost.
Look out for Melissa's latest articles on Anita Frost's author website, where she'll talk about topics including: Business| TV | Music | Publishing, along with author news and events, and giving back to communities.
You can find her in-depth monthly feature on the News & Media page of the Green Bean Collection® website, discussing children's books, reading, and all things Green Bean™
For more information or PR queries, please contact Melissa by emailing email@example.com.