Category: News & Media

Green Bean & the National Literacy Trust for Earth Day

2/3/2026

Delighted to announce our partnership (Green Bean Studios) with the National Literacy Trust for Earth Day 2026 🌍.

Fans and educators are invited to join Anita Frost, the creator of the Green Bean series💚, for an environmental-themed event on Earth Day, where we will celebrate our planet and learn how to care for it. This event is designed to support literacy skills 📗 and enjoyment and is recommended for children aged 5 to 7 years.

Green Bean & the National Literacy Trust for Earth Day Image

You can find more information about the Earth Day initiative here.

We are also pleased to further our commitment to literacy as a signatory of the 'Vision for Literacy Business Pledge’ alongside partners like KPMG and British Land.

Our highly regarded Green Bean Books & Toys (Green Bean Collection) are available in independent shops across the UK, have been featured on TV and radio, and come recommended by educational experts such as Dr Gumnmer Playguide 📈 .

Anita Frost, the creator of the Green Bean series Image

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Green Bean Studios Attends Early-Stage Northern Showcase

1/26/2026

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We are looking forward to showcasing 🎬 the world of Green Bean Studios alongside 70 other businesses at the Early-Stage Northern Showcase - Investor x Founder Event this week📈🍃.

Anita Frost Founder Green Bean Studios Image

Photo - Anita Frost Founder Green Bean Studios

Hosted by Bruntwood SciTech and The Growth Company, the event will be held in Manchester at Sister - Renold Building on Thursday, January 29th, from 12:00 PM to 7:00 PM. The showcase is also supported by Google Startups, Innovate UK, and others.

EVENT INFO

Manchester startup scene in 2025:
Rapid Growth and High Investment

Economic Driver: Greater Manchester is projected to have one of the fastest-growing city economies in the UK, with 2.1% annual GVA growth predicted for the next three years.
Startup Activity: There are over 10,000 digital and tech businesses in Greater Manchester, including roughly 1,600 startups and scaleups.
Investment Surge: The city is a top destination for Foreign Direct Investment (FDI), with a £5 billion GVA fintech sector and a major hub for AI and cybersecurity.
Scale-Up Success: Companies like Jyrney and React XR have moved from "Ones to Watch" to the main Tech Climbers list, indicating a maturing ecosystem

Challenges and Outlook

Regional Funding Gap: While growing, many startups still report a need for better access to venture capital compared to London, with some opening satellite offices in the capital to bridge this gap.
Future Focus: The 2025 agenda focuses on addressing diversity within the ecosystem and promoting more targeted support for startups moving into the scaling stage.

In summary, the Manchester startup community is thriving in 2025, driven by a mixture of public/private investment, strong academic backing, and a high-quality, relatively affordable, and livable environment that attracts talent.

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World Book Day | Anita Frost | Green Bean Books

1/19/2026

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We are pleased to announce a new borough-wide partnership with Wigan Council to celebrate World Book Day 2026, featuring our popular children's character, Green Bean. This collaboration will be rolled out across all Wigan libraries and will link to selected schools.

As the author of the collectible series, Green Bean Books and the thought leader of the Green Bean Brand, a Manchester company at the home of Green Bean Studios, the book series uses innovative techniques to deliver simple, fun, and joyful stories that successfully engage children and nurture a passion for reading. The collection spans from baby books to early readers' books and magazines.

The books achieved significant success, being sold in major book retailers like Waterstones and winning multiple awards. Parents and educators frequently noted how deeply engaged children were with the books, often leading to support for reluctant readers and children experiencing speech delays.

Activities and Participation
The celebration will kick off with a series of engaging challenges, including den making and comic strip design. Exclusive author visits from Anita Frost, the creator of the multi-award-winning Green Bean, will also take place in selected schools.

To participate in these exciting World Book Day challenges, simply visit any Wigan library. There, children can pick up comic strips, learn more about Green Bean, or borrow Green Bean books.

Supporting Early Years Development
This partnership has been formed to directly support Wigan’s early years sector, which is currently facing significant challenges:

Slower improvement in child development compared to national trends.
Significant workforce shortages leading to instability among providers.
Concerning gaps in school readiness, particularly for disadvantaged children.

The Green Bean Difference
Uniquely built on 20 years of child development research, Green Bean was created to have the same wide appeal as globally popular characters. The key distinction is that Green Bean is specifically designed to meet all the requirements for successfully boosting children's development, ensuring they become school-ready, encouraging focused learning and play, and promoting outdoor adventures.

Our Core Approach
Across our three key business areas—retail, media/attractions, and television—we seamlessly
integrate Social Science, Innovation, and Creativity.

SHOP - TV - NEWS

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Anita Frost Children's Author | Green Bean Books

12/24/2025

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The author of the beloved "Green Bean" books is Anita Frost, who created Green Bean Studios, the home to the Green Bean Character, in 2020, leading to a global phenomenon of joyful, fun, simple stories about a Green Bean. Anita, who has decades of child development experience, launched the series, which has sold millions of copies and is set to be translated into other languages, with new books still being launched...

Creator: Anita Frost
Inspiration: increasing school readiness, combating the decline in child development with the increase in technology.
First Book: Green Bean’s Colours (2020).
Trajectory: Millions of books sold, set to be translated into other languages, an edtech series, an animated TV series and spin-off merchandise
First Toy: Green Bean soft toy is a bestselling toy and a household friend for millions of children, launched in the UK and then the USA

Anita Frost, an English author and multi-award-winning entrepreneur, is the creator of the popular children's character, Green Bean. Her work is highly acclaimed for its positive impact on child development, particularly in promoting school readiness and encouraging children to learn through play and enjoyable adventures, which is especially relevant given the rise in technology use.

Why Families Choose Green Bean Books
Green Bean Books is dedicated to helping early readers experience the pure joy of reading—the excitement of turning a page to discover captivating new stories and characters.

Our products are consistently popular, earning us bestseller status and demonstrating the positive impact we have on children and families.

📚 Builds Essential Literacy Skills: Our products are specifically developed to make the reading journey enjoyable and fully accessible, building a strong foundation for early readers.
🍃 Ignites a Lifelong Love for Learning: Content is aligned with early years educational standards, designed to spark children's curiosity and passion for knowledge.
🎨 Unleashes Creativity & Imagination: We act as a powerful catalyst, encouraging children to explore their inner world, dream big, and use their imaginations.

Anita Frost is an industry leader; her extensive professional background combines child development and business expertise. She is recognised for innovating eco-toys, designing sound media content, and creating engaging learning books.