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Delighted to announce our partnership (Green Bean Studios) with the National Literacy Trust for Earth Day 2026 🌍. Fans and educators are invited to join Anita Frost, the creator of the Green Bean series💚, for an environmental-themed event on Earth Day, where we will celebrate our planet and learn how to care for it. This event is designed to support literacy skills 📗 and enjoyment and is recommended for children aged 5 to 7 years. You can find more information about the Earth Day initiative here.
We are also pleased to further our commitment to literacy as a signatory of the 'Vision for Literacy Business Pledge’ alongside partners like KPMG and British Land. Our highly regarded Green Bean Books & Toys (Green Bean Collection) are available in independent shops across the UK, have been featured on TV and radio, and come recommended by educational experts such as Dr Gumnmer Playguide 📈 .
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We are looking forward to showcasing 🎬 the world of Green Bean Studios alongside 70 other businesses at the Early-Stage Northern Showcase - Investor x Founder Event this week📈🍃. Photo - Anita Frost Founder Green Bean Studios Hosted by Bruntwood SciTech and The Growth Company, the event will be held in Manchester at Sister - Renold Building on Thursday, January 29th, from 12:00 PM to 7:00 PM. The showcase is also supported by Google Startups, Innovate UK, and others. Manchester startup scene in 2025:
Rapid Growth and High Investment
Challenges and Outlook
In summary, the Manchester startup community is thriving in 2025, driven by a mixture of public/private investment, strong academic backing, and a high-quality, relatively affordable, and livable environment that attracts talent. We are pleased to announce a new borough-wide partnership with Wigan Council to celebrate World Book Day 2026, featuring our popular children's character, Green Bean. This collaboration will be rolled out across all Wigan libraries and will link to selected schools. As the author of the collectible series, Green Bean Books and the thought leader of the Green Bean Brand, a Manchester company at the home of Green Bean Studios, the book series uses innovative techniques to deliver simple, fun, and joyful stories that successfully engage children and nurture a passion for reading. The collection spans from baby books to early readers' books and magazines. The books achieved significant success, being sold in major book retailers like Waterstones and winning multiple awards. Parents and educators frequently noted how deeply engaged children were with the books, often leading to support for reluctant readers and children experiencing speech delays. Activities and Participation The celebration will kick off with a series of engaging challenges, including den making and comic strip design. Exclusive author visits from Anita Frost, the creator of the multi-award-winning Green Bean, will also take place in selected schools. To participate in these exciting World Book Day challenges, simply visit any Wigan library. There, children can pick up comic strips, learn more about Green Bean, or borrow Green Bean books. Supporting Early Years Development This partnership has been formed to directly support Wigan’s early years sector, which is currently facing significant challenges:
The Green Bean Difference Uniquely built on 20 years of child development research, Green Bean was created to have the same wide appeal as globally popular characters. The key distinction is that Green Bean is specifically designed to meet all the requirements for successfully boosting children's development, ensuring they become school-ready, encouraging focused learning and play, and promoting outdoor adventures. Our Core Approach Across our three key business areas—retail, media/attractions, and television—we seamlessly integrate Social Science, Innovation, and Creativity. SHOP - TV - NEWSThe Green Bean brand, founded by the multi-award-winning entrepreneur Anita Frost, is passionately dedicated to promoting essential learning and development through the power of play. Green Bean Studios is the home of the brand, where Frost and her team firmly believe that the most meaningful lessons are learned when children are fully engaged in fun, imaginative, and explorative play. Our carefully curated collection of books, unique toys, and engaging educational content is designed to be a vital resource, supporting and stimulating every facet of a child's early development, going beyond simple entertainment. By integrating storytelling, sensory exploration, and problem-solving into the play experience, Green Bean actively supports children's crucial social development, teaching them about sharing, cooperation, and understanding different perspectives. Simultaneously, our resources foster emotional growth, helping young minds to identify, understand, and navigate their feelings in a healthy and constructive manner. We encourage creativity, stimulate critical thinking, and provide children with the tools they need to embark on exciting new adventures every day, turning every play session into a valuable learning opportunity. Discover the complete range of resources and the Green Bean philosophy behind learning through play.
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EditorMelissa Brannlund is the features writer and editor, for author Anita Frost.
www.anitafrost.com Look out for latest articles on Anita Frost's author website, where we talk about topics including: Business, TV, Music, Media, Publishing and Child development, along with author news and events, and giving back to communities. To book Anita Frost for your event call 0161 524 3778 or book online
Words by Melissa Brannlund: [email protected] For press enquiries please contact: Sara Donnelly [email protected] Categories
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Margaret and Anita discuss some of the lessons learnt from "no-tech" days for early-years children.
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