True North x Change Makers: Northern Star — Anita Frost

Children have more content available to them than any previous generation. 

​Streaming platforms serve up an endless queue of the next thing to watch, apps compete for every spare second of attention and somewhere in the middle of all of it, something valuable is getting lost. 

Childhood should be full of play, adventure and discovery — but for many kids today, that’s becoming harder to find. Anita Frost, Founder of Green Bean Studios, is working to bring that back for under‑fives using storytelling, eco‑friendly products and innovation to create meaningful social impact at a time when it’s increasingly challenging. 

True North recently partnered with the Change Makers podcast for a special series featuring a number of the network’s Northern Stars. These inspiring business leaders are driving impact in their communities, nurturing skills for the future and driving bold ideas that make the difference. 

​Anita joined the podcast to share the story of Green Bean Studios, her journey during the pandemic and why backing children’s IP is really about investing in the future workforce.

Creating joyous ‘edutainment’ for early years
Green Bean is our main IP character and we help children to play, learn go on fun adventures, really setting the tone for under-fives. We know the power of characters like Peppa Pig and Bluey — they create a lot of joy for families. Times have changed, however, and kids face new challenges with technology. Green Bean helps children to explore, learn and be curious in a way that’s both fun and meaningful.

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Our business is a 360-degree world — books, eco-friendly toys, games, TV content and licensing — all created to build a brand that supports children and families while being commercially sustainable.

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