Top Book Trends for Under-5s (Ages 0-5)

Examine Book Trends for Children Under five

This year, as we examine book trends for children under five, we are focusing on what is essential for motivating all young children to engage with reading—reading they enjoy and want to explore. Our feature also highlights the Green Bean Collection.

This collection of children's books and toys is led by the multi-award-winning author, founder, and entrepreneur Anita Frost. A key feature of the series is the awesome household friend, TV and radio star Green Bean, and Green Bean's little friends, who are integral to every element of the books and toys.

Led by Anita, this character-focused collection aims to bring about positive change during a time of rapid decline in children's ability to focus, learn, and confidently lead. Therefore, this feature is not solely about book trends; it is also about recommending essential books for today's children. The book series has received support from corporate sponsors and ambassadors, including the National Literacy Trust, along with local councils and governments.

The 2026 trends for under-5s heavily emphasise interactive, sensory, and emotionally grounded stories. 

​This market prioritises high-quality, read-aloud experiences.

​Interactive & Sensory
Board books (0-3) must be simple, durable, and feature sensory elements (touch-and-feel) and lift-the-flaps for engagement.

Artistic Style
Illustrations and covers are moving towards a warmer, authentic feel with hand-made, textured, pencil sketch, and watercolour styles.

Social-Emotional Learning (SEL)
High demand for books that help children identify emotions, manage anxiety, understand empathy, kindness, and deal with frustrations.

Diversity & Inclusion
Crucial trend featuring diverse family structures, abilities, and backgrounds to ensure all children can see themselves and others reflected.

Nature & Adventure
Following the popularity of forest schools, books focused on nature, animals, and outdoor exploration are trending.

"Piction" & Hybrids
For older toddlers (4-5), picture books that successfully blend fiction with non-fiction educational elements are highly sought after.

Themes

• Routine and Comfort (bedtime, potty training),
• Humour and Rhyme (short, rhythmic, high-repetition), 
• Reimagined Classics (traditional tales updated with modern, diverse perspectives).

Formats

• Board Books (0–3): Focus on durability, high-contrast, and interaction.
• ​Picture Books (2–5): 200–400 words driven by illustrations.
• Physical Over Digital: Tangible books (like touch-and-feel) are strongly preferred for sensory development over digital screens for this age group.