National Year of Reading Initiative

The Education Secretary is urging parents to prioritise reading to their children daily as a part of the "Plan for Change." This initiative aims to reverse the decline in reading for pleasure and provide children with the best possible start in life.
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In a collaborative effort, the Department for Education and the National Literacy Trust are launching a National Year of Reading, commencing in January 2026. This campaign seeks to ignite a "reading revolution" by engaging parents, schools, libraries, businesses, and literacy experts. The goal is to cultivate a love for reading in children and young people, ensuring every child has a strong foundation for life.

The National Year of Reading 2026 will engage new audiences, encourage reading for pleasure, and fundamentally transform the nation's reading culture.
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The National Literacy Trust welcomes support for this initiative.

​To express interest in partnering or contributing, please complete the Expression of Interest form at https://www.nationalyearofreading.org.uk/.

Anita Frost Founder of Green Bean Studios comments on recent announcement:

We are thrilled to see the growing recognition among national leaders that significant change is needed in the realm of children's play, learning, and outdoor engagement. It is encouraging to witness plans being set in motion for collective implementation by charities, workplace leaders, businesses, and political influencers.

Anita Frost highlights that while sector professionals have observed a sharp decline in children's outdoor activities and learning experiences since before the pandemic, the crucial element remains how we effectively make a positive impact. Despite an annual allocation of £17 billion in taxpayer money to this area, we are currently experiencing a decline.

With over 20 years of experience in both child development and business, Anita Frost is a multi-award-winning industry leader. She is recognised for her innovative eco-toys, engaging sound media content, and fun learning books, all designed to improve children's school readiness.

We are eager to explore how we can further contribute to making a positive impact in this vital area. We encourage professional decision-makers to reach out to us as these discussions continue.
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