Anita Frost Builds Social Capital for the Next Generation

Entrepreneur Anita Frost, recently caught up with journalist Ian Wylie, for an insightful conversation. A respected editor and broadcaster, Wylie has contributed to major outlets including the Guardian, BBC, Financial Times, and Monocle. 

How SMEs can build loyal, hyperlocal communities that become long-term advocates for their brand

We are thrilled to highlight the resulting feature, "How to turn local relationships into loyalty, advocacy, and long-term growth,"  available on the Help To Grow Management Alumni page.
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Feature Includes:
📌 Show up and build real relationships 
📌 Create value, not just visibility 
📌 Turn customers into ambassadors 
📌 Build networks that sustain growth ​

As a graduate of the Help To Grow Management Course at Salford University's Sustainability Innovation Centre, Frost has utilised the program to strengthen Green Bean Studios' brand identity and advance our mission of "IP for Good." Our collaborative relationship with Dr. Ann Mulhaney and the Sustainable Innovation team continues to flourish.

We encourage fellow North West SMEs to explore the professional support and development opportunities offered by the Salford University Sustainability Innovation Centre and the Help To Grow Management Course.

​​Connections:
🍃 Dr Ann Mulhaney
🍃 Help to Grow: Management Course
🍃 The University of Salford
🍃 Centre for Sustainable Innovation (CSI)